Authentic Lebanese Mountain Bread
When approaching a the rebrand of a project like it was critical to create a point of difference. A unique take on a common product that will grab the attention of a systematic consumer.
A mainstay of Lebanese architecture in the 19th and 20th centuries was mosaic tiles. These beautiful intricate geometric patterns adorned building across the country. They brought colour, life and joy to spaces. It was these same attributes that lead the inspiration into the new Jabel packaging and colour palette. Now a truely authentic Lebanese bread has pride of place in the marketplace and the consumers have responded with the same joy that their ancestors did centuries ago.